I don't just build websites. I build things people remember.

Four years ago I started freelancing with one goal: get good enough to compete with the best creative agencies and developers out there. There was no roadmap — just a habit of saying yes to hard problems and figuring them out as I went.

Since then I've built and shipped a wide range of digital products — responsive frontends, WordPress builds from the theme layer up, WooCommerce stores, UI systems, API integrations, sites tuned for speed and SEO from the ground up. Somewhere along the way, Git stopped being a tool I used and became just how I think about work: in small, deliberate, reviewable steps.

My goal was never just to launch a website. It's to build things people actually remember using. That's why I spend as much time studying interaction design, motion, and modern frontend tooling — React, Next.js among them — as I do writing code. The best products happen where design and engineering stop being separate disciplines.

I compete with my own past work more than anyone else's. Every project is a chance to raise the bar I set for myself last time — a little faster, a little more considered, a little closer to the standard set by the studios I admire most.